Serph is startup hosting company that needed a new brand style and identity for it's hosting services. The Serph business was to focus on becoming a leader in quality business class hosting. Interviews with Serph principals revealed a passion for their security and infrastructure. They had worked hard to build a data center with multiple fail-over layers of redundancy and security. (believe us, we're fairly technical but these guys were talking way over our heads in how they implemented this).

To convey this essence, we designed their identity around strength, reliability, and this concept of ‘layers’. The resulting symbol subtly conveyed the ‘S’ of Serph, in addition to the layers of redundancy behind it's hosting infrastructure. The color pallet conveys a professional presence with a hint of energy for the high tech industry they serve and sophistication of the equipment they offer.